Where drill came from, briefly
Chicago drill arrived around 2012 as a slower, heavier relative of trap. UK producers took it, raised the tempo, borrowed the sliding sub-bass from grime and dubstep, and built the sound that came back to the United States as New York drill in the late 2010s - which then added Jersey club kick patterns on top. Three regional versions, one common element: the 808 is the melody, not the drum.
The mistake everyone makes first
Filling the space. Drill has room in it because the bassline is moving, and a producer arriving from a denser genre hears that room as something missing. Adding a pad, a counter-melody and a second percussion layer produces a beat that is busy and lifeless, because the 808 no longer has anywhere to move. If a drill beat feels empty when you solo the drums, it is probably correct.
Making the low end audible
A sliding 808 spends most of its time below 60 Hz, where phone speakers reproduce nothing. Saturation adds harmonics at 90, 135 and 180 Hz that small speakers can play, and the ear reconstructs the fundamental from them - which is why every drill record you know is distorted in the low end. Drive it until you can hear the pitch of the slide on a phone, then back off one notch. The full method is on the 808 page, and the neighbouring genre on the trap page.